Ok, maybe not ‘The Fast and the Furious’. That was an awful movie about cars. But, if you really want to understand and engage emotionally with car drivers these days, it pays to do more than scratch the surface to find out what really gets their rocks off.
“Write a letter to the main character and tell them what you think of their TV cooking show” – was the simple instruction to the assembled children. Well, that generated a response.
It never dawned on me one Friday that following a lunch in Soho I would end up wandering the dimly-lit sex boutiques off Brewer Street in search of lubricants. Nor, I suppose, did I envisage being held hostage (metaphorically speaking) until nearly midnight by an excitable Porsche driver or throwing shapes on a North Sea ferry disco with truck drivers on an overnight crossing to Zebrugge.
In the ever-changing world of medicine, patient trust and comfort it paramount, but what is seem as reassuring in one culture may not be in another. So when a huge American medical client asked us to help them break the mould of equipment design, we knew we had to cross-border and direct to source.
It’s an irony in life that, despite the vast improvements in treatments and cures, the longer we live our likelihood of developing a tumour actually increases, not decreases. Either way ‘cancer’ is a word that strikes fear into peoples’ hearts.
Lost? Hardly anyone ever is these days thanks to satellite technology. Though the days of folding out a map trying to read it upside down in a squall seem a distant memory, the opportunities to do more are only just beginning.
Ironically, at a time when going to the cinema has become ‘en vogue’ and visits are at an all-time high turning a profit from film goers has become painfully tricky.
It’s that old feeling… Out with your mates, someone has to drive and hey, it’s you again!
‘Will that be a coke or lemon and lime sir?’
That’s how one client alighted on the idea of an adult non-alcoholic drink with a more serious dimension.
In the banking world vast sums are exchanged every day. The amounts so unimaginably huge they make the mind boggle. Small wonder then that the banking infrastructure must deliver reliability day in, day out.