Intrinsic Insight

Areas of Expertise

There’s no point in being all things to all men, so you won’t find us claiming we have the answer to everything. However, if you’re looking for innovative insight to aid your consumer understanding, new product development, brand development or customer experience, then you’re in the right place.

Understanding consumers

The essence of Intrinsic is to help clients better understand the truth of the relationships that consumers have with brands. By getting closer to these truths and exploring behaviour from multiple perspectives, we’re able to help you develop more effective communications and more desirable products:

  • Ethnography and observational research
  • Social media analytics
  • Cultural trends
  • Consumer segmentation
  • Immersive behavioural understanding

New Product Development

Our co-creative and observation insight is the ideal place to start searching for better product ideas. No groundbreaking product was ever devised by asking consumers what they want. That’s why we observe, listen and work collaboratively with consumers to identify the new opportunities that your brand can exploit through:

  • Co-creation
  • Pricing research
  • Concept development
  • Concept testing

Brand development

We help clients understand the true essence of their brand, what it can mean to people and how brand image is affected by the medium in which it communicates. We understand the different facets of brands, how they can change and what makes them special. By looking at brands from different perspectives we find the angles that makes them desirable in ways which rings true and help you with:

  • Creative development
  • Market positioning
  • Brand positioning
  • Brand strategy

Customer experience

Our multiple lens approach allows us to examine the truth behind customer experiences from different angles and to capture opinion as it’s formed, not with hindsight. We help you understand what matters in:

  • Customer pathways and journeys
  • Brand and product experiences
  • Customer Satisfaction
  • Experience strategy